Thomson Geer is no more. From today, it’s Thomsons.

The national firm has split in two, dropping its 12-year-old name and launching a standalone AI-powered legal practice, Faculti Lawyers, in what it's calling a “strategic separation”.

The original Thomson Geer brand was stitched together in 2014, merging Adelaide's Thomsons Lawyers with Melbourne’s Herbert Geer. Today, the Geer gets cut.

Chief Executive Partner Adrian Tembel, 15-plus years in the role, says the shake-up gives both businesses a cleaner run at the market. “The move to Thomsons and the launch of Faculti Lawyers give each brand the ability to be understood more clearly for what it does best,” he said.

Faculti is built for the institutional clients that need high-volume, business-as-usual legal work, delivered fast. Its proprietary AI platform Fai sits at the centre. Lawyers, technologists and operational specialists work alongside it. Tembel is clear that the model is not about cutting lawyers out. “Qualified lawyers remain central to the Faculti Lawyers delivery model. The objective is not to remove lawyers from the process. It is to ensure legal expertise is applied where it matters most, supported by technology that improves consistency, speed, governance, and reporting.”

Thomsons, meanwhile, is done being modest. Tembel says years of deliberate investment have put the firm in the same conversation as the top tier. “We have invested in areas where we believe we can compete at the highest level, and we have built practices that are now recognised nationally and internationally for the quality of their work.”

Over 800 people. 155-plus partners. Six cities. And now, two brands.

Source: Thomsons, Faculti Lawyers, Lawyers Weekly