The Brief:
42% of Aussies don’t know where to turn for legal help, new research finds.
Slater and Gordon’s answer is Lawra, a free AI tool that points them in the right direction.
Slater and Gordon has launched Lawra, a free AI platform connecting Aussies to legal help.
The firm’s lawyers developed and supervise the platform.
Users get a plain-English read on their situation, their next steps and whether they need a lawyer. From there, Lawra may connect them with a Slater and Gordon lawyer or point them towards other legal pathways.
Free help for users, and a lead magnet for the firm — win-win.
The access gap
The need is real.
A national survey of 1,000+ Aussies, run by Ideally for Slater and Gordon, found 42% don’t know where to turn for legal help. 42% also don’t fully understand common situations like workplace injuries or insurance claims.
Around one in three have delayed action because they’re unsure of their rights.
Cost is a big blocker. 60% say cost concerns would put them off speaking to a lawyer, rising to 67% for households earning under $75k.
But 68% would use a free AI tool to work out whether they have a legal problem and what to do next.
In testing, 40,000+ people visited Lawra. The most common topics were:
family law
personal injury
unfair dismissal
wills and estates
What they said
Dina Tutungi, CEO and Executive Director, said:
“Lawra is backed by 90 years of knowledge from Slater and Gordon lawyers. It will never replace a human, but it’s a first port of call for people who might be nervous about picking up the phone. We have already seen clear evidence that it works and that it’s helping.”
Head of Legal Transformation Susan Accary said the tool has already led to people with novel personal injury claims being referred to a lawyer.
“Everyone who has engaged with Lawra is someone who might otherwise have walked away from the legal system.”
Source: Slater and Gordon